Miss Judy Sadlier. What an amazing woman. Judy knows many of the NGO's here in Guatemala because of her network, Guatemala-ngos.net.
After I gave her the presentation about the idea, her brain was ticking with ideas for the product.
After an hour or so talking about the benefits to NGO's she gave me some incredible advice about how to reach these NGO's. We should use local networks like hers for each region we go to. These networks filter out false non-profits, and really can define which NGO's we can use to our best and most effective marketing.
Repetual is working with NGO's in a Win-Win-Win business model. By supplying our products to NGO's in a particular area, we provide them a service and product in which they can make a substantial return after they sell to the community. The NGOs can also offer a Donation option to their doners to help subsidize our products, and pass the savings on to their people they benefit. The people benefit from a subsidized product and all the other benefits of our products.
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